City of West Hollywood 40th Anniversary Brand

BRAND IDENTITY

WeHo 40th Anniversary

OVERVIEW

Kilter designed a bold graphic identity to help the City of West Hollywood celebrate the 40th anniversary of its incorporation.

SERVICES

Brand Identity
Logo Design
Illustration
Digital Design
Ad Design
Environmental Graphics
Swag Design

CONTEXT

Founded in 1984 by an unlikely coalition of LGBT activists, seniors, and renters, West Hollywood is a city like no other in the world. With a vibrant arts scene, a thriving LGBTQ+ population, and a robust spirit of community activism and civic pride, WeHo continues to make a disproportionately large impact on the cultural life of Southern California. When it came time to mark the 40th anniversary of the city's incorporation, West Hollywood wanted a brand that joyfully celebrated its proud history and core values.

City of West Hollywood 40th anniversary street banner designed by Kilter

City of West Hollywood 40th anniversary street banners designed by Kilter

THE ASSIGNMENT

WeHo tasked Kilter with developing an exuberant and extensible brand indentity to help ring in their 40th anniversary.

City of West Hollywood 40th anniversary celebration posters designed by Kilter

City of West Hollywood 40th anniversary magazine ad designed by Kilter

OUR SOLUTION

The identity we created was built around a vibrant, pluralistic illustration language—expressive, layered, and built to hold the full range of WeHo's people, history, and culture. Rather than forcing everything into a single visual metaphor, we crafted a living breathing system capable of celebrating cultural and political milestones in the same visual breath.

Deliverables spanned street banners, bus shelter ads, and digital and print advertising, with swag produced for the city's annual West Hollywood Day celebration. The centerpiece was a set of collectible silk-screened posters—a series that let 40 years of pride, progress, and community speak for itself.