Kilter — Kidspace Museum

WEBSITE DESIGN, CAMPAIGN, PUBLICATION DESIGN

Kidspace
Museum

OVERVIEW

Since 2018, Kilter has worked closely with Kidspace Museum to craft institutional and fundraising materials for the iconic Pasadena institution.

SERVICES

Graphic Design
Copywriting
Web Design
Illustration
Publication Design

Kidspace 2023 Annual Report designed by Kilter

2022 ANNUAL REPORT MICROSITE

In 2023, Kidspace tasked us with developing a new brand language for their institutional and fundraising materials. Starting from the core building blocks of their marketing brand, we translated the wonder and discovery of the Kidspace experience into a sophisticated streamlined package. The end result captured the joy that defines Kidspace without feeling juvenile.

We applied the new brand language to an annual report microsite that further built upon the values of play and discovery through a unique split-screen design that surprises and delights viewers while pacing out potentially dense information into digestible and engaging chunks.

View Website

STAR LIGHT, STAR BRIGHT FUNDRAISING CAMPAIGN

In 2020, as the world grappled with the COVID-19 pandemic, we collaborated with Kidspace to develop a fundraising campaign for the museum. During a time dominated by distance learning and virtual playdates, our campaign highlighted the unique and magical in-person experiences that only Kidspace could offer.

Kidspace Museum Fundraising Materials by Kilter

2017 ANNUAL REPORT

When we tackled Kidspaces' 2017 annual report the museums' then current design language was typified by maximal compositions and an exuberant use of color. To achieve a more sophisticated look for the report we stripped this approach back, reiniterpreting their core brands elements in a more elevated fashion. By expanding their visual language to include gradients, we covered the complete spectrum with fewer elements. The narrative we developed emphasized the access, joy, and power of play the museum brings to the community every year.