City of STEM 2021 Illustration Artwork designed by Kilter


City of STEM


Since 2019, Kilter has worked closely with The Columbia Memorial Space Center to promote their annual City of STEM program, ushering in a period of explosive growth for the event.

  • Copywriting
  • Illustration
  • Graphic Design
  • Web Design
  • Motion Graphics
  • Video Production
  • Social Media
  • Media Planning

City of STEM is LA’s largest free-to-attend STEM program. Their mission is to make STEM curriculum available to learners of all ages and to inspire young folks to consider a career in STEM. 

City of STEM provides access to STEM events and participating museums every April. This annual month-long effort kicks off with a free launch event that welcomes Angelenos of all ages to experience STEM through a wealth of hands-on activities.

City of STEM 2021 Pillars Social Media Posts designed by Kilter

Kilter partnered with City of STEM to evolve the organization’s brand, build awareness, and grow attendance at the annual launch event. We were also tasked with identifying a strategy to encourage and empower partners to promote the event and market their participation to their respective audiences.

City of STEM 2021 Featured Speakers Instagram Posts designed by Kilter

We began our efforts by creating a vibrant illustration-based visual language for City of STEM that we evolved and expanded upon each year. This creative approach was coupled with traditional media solutions as well as grassroots marketing.

We partnered with websites targeted towards parents, with longform content and advertising to explain the event and generate awareness. We also publicized the event on community calendars, and created a paid social media campaign to promote the event. 

To leverage the vast network of partners that participate in the event, we created a social media toolkit that empowered museums, celebrity talent, and other partners to post and promote the event with a turn-key solution. This resulted in dozens of posts on well-populated platforms promoting and driving attendance for the event.


22x increase

in kick-off event attendance 2019–2023

810% increase

in Instagram reach 2022–23 


increase in YouTube channel subscriptions

City of STEM 2021 Youtube Channel Banner and Thumbnails designed by Kilter
City of STEM 2021 Advertisement Graphic designed by Kilter
City of STEM 2021 Instagram Post Phone Mockups designed by Kilter


City of STEM 2019 Graphic designed by Kilter

increase in attendance


City of STEM 2020 Graphic designed by Kilter


families engaged online


City of STEM 2021 Graphic designed by Kilter


visitors attended

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Los Angeles, CA 90013
Phone: (626) 314-3399

471 W Grandview Ave
Sierra Madre, CA 91024

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