Expanding
opportunities
for LA's youth.

Launched in 2022, ExpandLA was founded with the goal of supporting and advocating for Los Angeles youth and local after-school & expanded learning providers. The nonprofit’s mission: to ensure that all students have the opportunity to participate in high-quality programs that will help prepare them for a bright future.

Kilter partnered with ExpandLA to build a brand that celebrated the organization’s work unifying these partner organizations. We created a logo made of building blocks, referencing both elementary education and the vibrant network of area nonprofits that ExpandLA works with. A bold color palette and a flexible and extensible visual language create a robust digital-first identity system ideally suited to telling ExpandLA’s story and reaching potential donors, supporters, and policy-makers.