ExpandLA — Kilter

BRAND IDENTITY

ExpandLA

OVERVIEW

Kilter crafted a vibrant and extensible brand identity and website for education nonprofit ExpandLA.

SERVICES

Branding
Web Design

ExpandLA Microsite Homepage designed by Kilter

CONTEXT

Launched in 2022, ExpandLA was founded with the goal of supporting and advocating for Los Angeles youth and local after-school & expanded learning providers. The nonprofit’s mission: to ensure that all students have the opportunity to participate in high-quality programs that will help prepare them for a bright future.

ExpandLA Photo Treatement designed by Kilter

ExpandLA Microsite Mobile Mockups designed by Kilter

THE ASSIGNMENT

Kilter partnered with ExpandLA to build a brand that celebrated the organization’s work unifying these partner organizations.

ExpandLA Stage Graphics designed by Kilter

ExpandLA Microsite Programs Near You Page designed by Kilter

OUR SOLUTION

We created a logo made of building blocks, referencing both elementary education and the vibrant network of area nonprofits that ExpandLA works with. A bold color palette and a flexible and extensible visual language create a robust digital-first identity system ideally suited to telling ExpandLA’s story and reaching potential donors, supporters, and policy-makers. Finally, we crafted a streamlined and engaging website for ExpandLA that housed a wealth of resources and information in an intuitive user-friendly design.