The best of
to the streets.
The COVID-19 pandemic has upended daily life for everyone. Especially hard hit are those small business owners who have seen their revenues drop exponentially as stores and restaurants have been forced to remain shuttered (or operate in a limited fashion) for months on end. The City of West Hollywood is attuned to these problems and is committed to finding creative ways to respond to community needs and support businesses with solutions that protect health and safety.
As part of our ongoing collaboration, Kilter partnered with the city to develop a strong consumer-facing brand for its recently launched WeHo OUT Zone program. OUT Zones (Outdoor Use Temporary Zones) provide temporary outdoor space in public rights-of-way for restaurants, shops, and personal care establishments to operate safely outside. In framing the visual language and tone of voice for the brand we focused our efforts on crafting an identity that felt buoyant and optimistic—a deliberate contrast to the gloomy zeitgeist of the current moment. The result of our collaboration was a vibrant recognizable brand that stands out in both the busy West Hollywood streetscape and the competitive social media landscape, capturing the attention and interest of its target audiences.
“The brand Kilter created brought a lighthearted engaging spirit to what could have otherwise been a very dry subject. The brand visuals and headlines created a bold, recognizable presence for the West Hollywood OUT Zones which makes them impossible to miss. Response from our community so far has been overwhelmingly positive!”
OFFICE OF THE CITY MANAGER, CITY OF WEST HOLLYWOOD
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