We were thrilled to work with foster organization David & Margaret, which provides social services to at-risk youth. Their newest offering, Dave & Maggie’s Cafe, is part of the organization’s social enterprise arm, which works to support their mission of empowering children and families. We developed a yummy campaign with cut-out photography and a playful pattern made from various illustrations of their food favorites. The messaging all tied back to the mission, and pairs "sandwiches with a side of good." This campaign for "hungry hearts" gave the up-and-coming cafe a voice of compassion and pride, and helped to kick-off extensive changes on-site as well. The first month of the campaign, we micro-targeted a tight geographic area across social media, news sources, and posters pasted around town. The area was totally saturated, with over 150,000 impressions and a significant increase in foot traffic. It turns out there are a lot of hungry hearts around town.
“Kilter's thoughtful work helped us reach our audience on an emotional level, increasing both internal pride and external visibility to our community.”
Chief Community Engagement Officer, David & Margaret Youth and Family Services