WeHo OUT: OUT on Robertson poster in an A-frame stand. Branding and design by Kilter.

BRAND IDENTITY

WeHo OUT

OVERVIEW

Kilter partnered with the City of West Hollywood to develop a strong consumer-facing brand for its outdoor dining & shopping zone program

SERVICES
  • Branding
  • Copywriting
  • Environmental Design
  • Motion Graphics
Branded WeHo OUT K-rail barriers seen on Santa Monica Blvd in West Hollywood. Branding and design by Kilter.
CONTEXT

The COVID-19 pandemic upended daily life for everyone. Especially hard hit were those small business owners who saw their revenues drop exponentially as stores and restaurants were forced to remain shuttered (or operate in a limited fashion) for months on end. Throughtout the pandemic, The City of West Hollywood was attuned to these problems and committed to finding creative ways to respond to community needs and support businesses with solutions that protect health and safety.

Branded WeHo OUT K-rail barriers seen on Santa Monica Blvd in West Hollywood. Branding, copywriting, and design by Kilter.
THE ASSIGNMENT

Kilter partnered with the city to develop a strong consumer-facing brand for its WeHo OUT Zone program. OUT Zones (Outdoor Use Temporary Zones) provided temporary outdoor space in public rights-of-way for restaurants, shops, and personal care establishments to operate safely outside.

WeHO Out print advertisement. Branding, copywriting, and design by Kilter.
WeHO Out stickers. Branding and design by Kilter.
OUR SOLUTION

In framing the visual language and tone of voice for the brand we focused our efforts on crafting an identity that felt buoyant and optimistic—a deliberate contrast to the gloomy zeitgeist of the moment. The result of our collaboration was a vibrant recognizable brand that stood out in both the busy West Hollywood streetscape and the competitive social media landscape, capturing the attention and interest of its target audiences.

WeHo OUT: OUT on Robertson banner. Branding, copywriting, and design by Kilter.
quotemarks

“The brand Kilter created brought a lighthearted engaging spirit to what could have otherwise been a very dry subject. Response from our community so far has been overwhelmingly positive!”

Paolo Kespradit
Office of the City Manager, City of West Hollywood

WeHO Out digital advertisement. Branding, copywriting, and design by Kilter.

Related Projects

Photo of

West Hollywood COVID-19 Response

Campaign

Various Covers and Spreads of Temple City Connect Magazine designed by Kiltet

Temple City: Connect Magazine

Publication Design

Curious by design 👀🧠✍️Curious by design 👀🧠✍️Curious by design 👀🧠✍️Curious by design 👀🧠✍️Curious by design 👀🧠✍️Curious by design 👀🧠✍️

Contact

STUDIO ✏️
453 S Spring Street #933
Los Angeles, CA 90013
Phone: (626) 314-3399

BILLING 💵
471 W Grandview Ave
Sierra Madre, CA 91024

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