CAMPAIGN
City of West Hollywood COVID-19 Response
OVERVIEW
Kilter partnered with the City of West Hollywood to develop vital public health communications during the COVID-19 pandemic.
SERVICES
- Branding
- Copywriting
- Illustration
- Social Media Marketing
- Out of Home Advertising
- Publication Design
CONTEXT
In the space of a few short weeks, the Coronavirus crisis upended almost every aspect of American life. As the pandemic hit California, the City of West Hollywood quickly emerged as one of the communities in L.A. County hit hardest by COVID-19. Recognizing the seriousness of the unfolding situation West Hollywood acted swiftly to enact emergency measures aimed at saving lives and protecting both residents and businesses.
THE ASSIGNMENT
Starting in the early days of the pandemic, Kilter partnered with WeHo to develop communication materials focused on conveying vital information in a tone that was clear, calm, and distinctively West Hollywood.
OUR SOLUTION
Rather than having a single piece try to convey a laundry list of information, we worked with the city to create discrete targeted touchpoints that each addressed specific pieces of vital information. Headlines were short, to the point and supported by clear unambiguous graphics. We also worked to create a visual language and tone of voice that felt positive and reassuring even when conveying serious information.
“Our community is media savvy and it’s a challenge to break through the noisy clutter of advertising and messaging in West Hollywood. But with strategy that has a flair for style and eye for nuance we strike a balance that helps us to resonate with our constituents. This has been especially vital when the topic is COVID-19. This design work quite literally has the power to protect health and to save lives.”
Joshua Schare
Director of Communications, City of West Hollywood
RESULTS
66,000
page views
average monthly traffic to weho.org/coronavirus during the peak phases of the pandemic
10 million daily impressions
street banners and signs
AWARDS
Savvy Award: Digital Interactive
City-County Communications & Marketing Association (3CMA) 2021 Awards
Award of Excellence: Public Service Announcements
Public Relations Society of America — Los Angeles Chapter (PRSA-LA) 2021 Awards
Award of Excellence: Crisis Communications, Government
Public Relations Society of America — Los Angeles Chapter (PRSA-LA) 2021 Awards
Related Projects
City of West Hollywood: WeHo OUT
Brand Identity
Temple City: Connect Magazine
Publication Design
Contact
STUDIO ✏️
453 S Spring Street #933
Los Angeles, CA 90013
Phone: (626) 314-3399
BILLING 💵
471 W Grandview Ave
Sierra Madre, CA 91024
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