Walden School — Kilter

BRAND IDENTITY

Walden School

OVERVIEW

Kilter refreshed the brand of the independent, progressive Walden School with an updated identity system and logo designed to highlight their ideals of discovery, exploration, and diversity.

SERVICES

Branding
Lettering
Illustration
Copywriting
Publication Design
Apparel Design

Walden Booklet and Brochure designed by Kilter

Walden Booklet Details, designed by Kilter

CONTEXT

The Walden School believes, in nurturing a child's natural wonder and personal dignity. They provide a personalized, developmentally appropriate program that encourages responsibility, initiative, child-led inquiry, ethical behavior, and excellence while encouraging the spirit of Renaissance learning, and teaching that we all have stewardship for the world in which we live.

Stationery from the Walden School rebrand designed by Kilter

THE ASSIGNMENT

Walden tasked Kilter with updating their brand identity in advance of the school's 50th anniversary and with creating a distinctive and flexible visual identity system that could be easily applied to a variety of touchpoints by their internal team.

Curriculum Guide Cover from the Walden School rebrand designed by Kilter

Intro Spread from the Walden Curriculum Guide designed by Kilter

Physical Education Page from the Walden Curriculum Guide designed by Kilter

Walden School Photo Treatment designed by Kilter

Walden Sticker Sheets designed by Kilter

OUR SOLUTION

We began be redrawing Walden's cursive wordmark so that it was more legible and worked better at small sizes. We then created a vocabulary of abstract containing shapes to pair with the logo that were inspired by Walden's engagement with the natural world and comitmment to diversity. These shapes became the building blocks of a bold graphic pattern language. Finally we expanded and tweaked the existing Walden color palette to create a unified but flexible brand identity system that was unmistakeably Walden.

Totebag from the Walden School rebrand designed by Kilter

Banner from the Walden School rebrand designed by Kilter

Interior of Small Spread of the Walden Brochure designed by Kilter

Walden Buddies Print Collateral designed by Kilter

“The brand Kilter created has enabled us to make everything we publish look crisp, fresh, and seamlessly integrated. It has helped us in our tours and our follow-ups, a successful admission season, two fundraising campaigns that exceeded their goals, our annual report, and informational presentations for our community.”

Birthe Landerer
Director Of Communications and Events, Walden School