Todo Verde — Kilter

PACKAGING DESIGN

Todo Verde

OVERVIEW

When it came time to launch their first ever line of vegan seasonings, Todo Verde turned to Kilter to create packaging that encapsulated the spirit of their brand and would appeal to both the health-conscious and those who’ve never considered eating plant-based before.

SERVICES

Packaging Design
Illustration

Animated Gif of Todo Verde Vegan Tinga Seasoning Product Shot, packaging designed by Kilter

CONTEXT

Founded in 2015 by Chef Jocelyn Ramirez, Todo Verde is on a mission to advance food equity while helping home cooks create healthy and delicious Abuelita-approved plant-based Mexican meals.

Todo Verde Al Pastor Seasoning product shot, packaging designed by Kilter

Todo Verde Seasoning Tins with packaging designed by Kilter

THE ASSIGNMENT

Already celebrated for their cooking classes, catering, and cookbook Todo Verde tasked Kilter to design the packaging for their inaugural line of seasonings.

Todo Verde Box and Seasoning Tins stack, packaging designed by Kilter

Todo Verde Packaging Box Interior designed by Kilter

Winner

GDUSA 2022 American Package Design Awards

OUR SOLUTION

We employed vibrant colors and evocative illustrations to celebrate the healthy, Mexican flavors that inspired the recipes and ensure that the packaging stood out on retail shelves. The end result was a set of premium packaging that helped to elevate the Todo Verde story and widen its community of passionate fans.

Todo Verde Illustration Pattern designed by Kilter

“The Kilter team designed such beautiful and thoughtful packaging for our first product line. From the label design to the branded boxes, every element of our packaging feels intentional, premium quality, and so vibrant! Our community of customers love all the elements of our unique design.”

Jocelyn Ramirez
Founder, Todo Verde