Post Alarm — Kilter

BRAND IDENTITY

Post Alarm

OVERVIEW

Kilter worked closely with local home security leader, Post Alarm to modernize their brand identity and rethink everything from their marketing to their lawn signs and vehicle wraps.

SERVICES

Branding
Copywriting
Illustration
Web Design
Media Planning
Packaging Design
TV Commercial
Motion Graphics
Environmental Design

THE REBRAND

For decades, Post's visual identity was defined by the octagonal shape of their logo and lawn signs. While once a unique differentiator, the shape had long become ubiquitous in the security sector and was no longer proprietary to Post. Using the familiar shape as our jumping off point, we translated the octagon into the visual metaphor of the shield, a simple device that emobodies the protection Post offers its customers.

To complement the updated logo we fully overhauled Post's visual identity system with a vibrant new color palette and an illustration style that served as an extension of the formal language established by the logo. Finally to modernize the half-century-old brand we crafted a compelling new copywriting voice and messaging system focused on the emotional pull of protecting the things you love.

Post Alarm Packaging designed by Kilter.

Post Alarm Window Sticker designed by Kilter

Post Alarm Patrol Car designed by Kilter.

Post Alarm House Illustration designed by Kilter

DIY CAMPAIGN

We debuted the updated brand with a launch campaign for Post's new Light & Easy bundle, an entry-level DIY alarm package. To cut through the noise of a crowded security marketplace, we deliberately avoided the fear-based messaging common in the sector and instead built a friendly and approachable campaign focused on the importance of protecting the people (and pets) you love.

Post Alarm Door Hanger designed by Kilter.

Bronze Award

American Advertising Awards, Los Angeles Competition

NIGHT SHIELD CAMPAIGN

Close on the heels of our initial brand rollout we helped Post launch yet another innovative offering, their Night Shield service. Using smart camera technology Night Shield allows Post to automatically detect suspicious activity at a customer's home and rapidly deploy a patrol response, often before the homeowner even realizes there is an issue.

To promote the new service we created a TV commercial as well as series of print ads, and direct mail pieces that explained the multi-step process in a simple and clear way, highlighting the benefits and ease of the service.

Post Alarm Night Shield Newspaper Ad designed by Kilter

Post Alarm Night Shield Website designed by Kilter.

“Kilter's thoughtful research led to a rebrand of our family-owned company. Our new brand looks great! This was the first step in positioning POST for the future, and attracting new customers.”

Rob Post
CEO, Post Alarm

PEOPLE OF POST CAMPAIGN

As a 3rd-generation family-owned business with deep roots in the community, Post offers unmatched experience in the Southern California security sector. To highlight this expertise, we launched a multi-channel campaign focused on celebrating the people who make up Post's award winning team. From the owners, to the patrol officers, to their command center operators, Post's employees are all proud members of the communities in which they operate. Our campaign focused on how this local know-how intersected with Post's cutting-edge technological offerings to offer unparalled peace of mind to their customers.