Open Arts & Music Festival

BRAND IDENTITY

OVERVIEW

We partnered with Glendale Arts to rebrand the 3rd annual Open Arts & Music Festival, a free family-friendly event with live music, an arts market, a beer garden, temporary public art installations, and all-day activities for children.

SERVICES

Art Direction
Graphic Design
Copywriting
Web Design
Print Design
Outdoor Advertising

Open Arts & Music Festival Event Poster designed by Kilter

CONTEXT

Launched in 2016, and presented by Glendale Arts and the Downtown Glendale Association, the festival is a free all-ages event that connects members of the local community to the arts and one another.

Open Arts & Music Festival Newspaper Ad designed by Kilter

Open Arts & Music Festival T-Shirt designed by Kilter

THE ASSIGNMENT

Glendale Arts enlisted Kilter to develop an updated brand, website, and marketing campaign to help expand the reach of the event going into its third year.

Open Arts & Music Festival Phone and Desktop Mockups of Website designed by Kilter

OUR SOLUTION

We designed a dynamic look & feel that visually depicts the way OAM brings together artists and audiences and paired it with a headline that distills the appeal of the event to three simple beats — “Art, Music, You.” We applied the resulting identity to a variety of marketing touchpoints —from a website, to digital & outdoor advertising, and print collateral. The end result was an exciting message-driven campaign that helped to drive a 33% increase in attendance from the prior year.

Open Arts & Music Festival Instagram Post 1 designed by Kilter

Open Arts & Music Festival Instagram Post 2 designed by Kilter

Kilter approaches each project as a partnership, listening and taking direction, focusing on the campaign goals and directives and imagining and envisioning each element with a perfect balance of artistry and style.”

Elissa Glickman
Former Chief Executive Officer, Glendale Arts