OneLegacy is a non-profit organization dedicated to saving lives through organ, eye, and tissue donation in the seven-county greater Los Angeles area. With more than 215 hospitals, 11 transplant centers, and a diverse population of nearly 20 million, OneLegacy is the largest organ, eye, and tissue recovery organization in the world.
Kilter proudly partnered with Fiona Hutton & Associates to create a refreshed brand presentation for OneLegacy tailored to increase their visibility and reputation among physicians, political leaders, and possible donors. The centerpiece of our efforts was a completely redesigned website which reorganized and streamlined a voluminous amount of information aimed at several distinct stakeholder groups. The new site features a user-friendly structure and automatic translation options to provide easy access to a diverse community of donors and recipients. To support the new site we also created a digital communication strategy to keep constituents informed and engaged through email newsletters and targeted fact sheets.
Our new brand presentation allows OneLegacy to have a professional, unified presentation while tailoring its message to its diverse audience of stakeholders.