Fossil Free Media
Clean Energy Freedom Campaign
Fossil Free Media is a nonprofit media lab that supports the movement to end fossil fuels and address the climate emergency. In 2022 Kilter partnered with Fossil Free Media to develop a campaign calling for an end to Big Oil’s influence on our political system.
As we dug in to the issue we quickly realized the challenge was less about convincing the public that Big Oil is a pernicious influence over our government, and more about convincing them that there is a solution to that problem. A successful campaign would not only need to grab the public’s attention but combat their apathy and sense of fatalism. We would need to harness the public’s optimism as well as their outrage.
Drawing inspiration from the public-spirited boosterism of WWII-era mobilization posters, we created a series of iconic illustrations that visualized not only the problem but also the solution. We paired the visuals with a confident active tone of voice to create an eye-catching and affirmative campaign platform that could break through the noise of typical environmental messaging.
See more of our work!
Leading up to the November 2018 Midterms, we partnered with Open Progress, a nonprofit whose work is critical in defying the hold of big money on government, to create social media content that energized voters and drove turnout on election day.
We partnered with OPRO by Open Progress to develop infographics and animations for Katie Porter’s 2018 congressional campaign.