BRAND IDENTITY
Election Official Legal Defense Network
OVERVIEW
We partnered with the Election Official Legal Defense Network to rethink their brand from the ground up and launch a refreshed web presence.
SERVICES
- Branding
- Positioning
- Web Design
- Print Collateral
CONTEXT
In recent years the simple idea that elections should be run on a professional, nonpartisan basis has come under attack in America. Many election officials have become targets of ire and intimidation and newly-passed laws seek to punish them for just doing their jobs. By recruiting lawyers across the country to provide a line of defense for these embattled officials, the Election Official Legal Defense Network (EOLDN) serves as an important corrective to these pernicious trends.
THE ASSIGNMENT
Kilter partnered with EOLDN to rebrand their organization and relaunch their website.
OUR SOLUTION
We worked closely with EOLDN’s leadership to develop a brand that not only clearly communicated who they are and what they do but also conveyed a sense of impartial trustworthiness. The timeless new visual identity draws inspiration from 1930s Works Progress Administration poster graphics with a logo that highlights the patriotic resolve of our nation's election officials. The end result is a compelling brand identity that proudly manifests EOLDN's mission to protect democracy and elevates their visibility and credibility.
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Brand Identity
Contact
STUDIO ✏️
453 S Spring Street #933
Los Angeles, CA 90013
Phone: (626) 314-3399
BILLING 💵
471 W Grandview Ave
Sierra Madre, CA 91024
© Kilter 2022