Drucker Institute

BRAND IDENTITY

Drucker Institute

OVERVIEW

Since 2017, Kilter has worked closely with the Drucker Institute to evolve their brand; launch new programs and products; and craft collateral for print, digital, video, and experiential applications.

SERVICES

Branding
Copywriting
Web Design
Publication Design
Experiental Design
Illustration
Motion Graphics
UI/UX Design
Media Planning
3D Design

CONTEXT

Founded in 2006, the Drucker Institute was established to carry on the work of pioneering management consultant Peter Drucker—hailed by BusinessWeek as “the man who invented management.”

Mirroring Drucker's own belief that a functioning society requires effective management of the private, public, and nonprofit spheres; the Institute is home to a wide variety of programs that promote effective management across all sectors. Over the years, the Institute's broad portfolio of offerings has included everything from a prize recognizing nonprofit innovation, to a partnership with The Wall Street Journal ranking America's best managed companies.

THE ASSIGNMENT

As the Institute's agency of record, Kilter worked closely with the Drucker team to evolve the organization's brand and launch countless programs and deliverables.

OUR SOLUTION

Peter Drucker famously viewed management as a liberal art, a view reflected in the Drucker Institute's belief that effective management is a both a business and a moral imperative. With this as our jumping off point, we worked with the Institute to craft a refreshed brand identity that highlighted their mission of "strengthening organizations to strengthen society." The updated brand centered on a bold tagline "Manage with courage" and featured a colorful and expansive visual identity designed to reflect the many fields in which the Institute plays, as well as it's nimble entrepreneurial spirit.

We implemented the new identity system across inumerable touchpoints ranging from page, to pixel, to place. Our work helped to reinforce the Institute's unique positioning as social enterprise operating in a world that often only cares about the bottom line. Our efforts supported the Drucker Institute as they launched new programs both at home and abroad helping introduce Drucker's timeless wisdom to new generations across the world.

A selection of editorial illustrations from the Drucker Insitute's digital publication Courage.

“Equipped with knowledge and collateral from the Kilter team, the Drucker Institute has raised millions of dollars, built sustainable lines of business and, ultimately, delivered on our mission for thousands of customers.”

Zachary First
Former Executive Director, Drucker Institute