The City of West Hollywood is a vibrant, progressive, arts-focused community, so when it came time to swear in their new mayor a staid insitutional invite just wouldn’t do. Incoming Mayor John J. Duran chose to host his installation on the historic Sunset Strip with a theme of flower power that honored the city’s rich cultural heritage.

We partnered with the city to create an appropriately groovy event identity that referenced 60s psychedelica and botanical illustration, then applied it to everything from the invitation, to social media promotional graphics, to signage. The final product was an event identity that was unmistakably West Hollywood.