CAMPAIGN
City of STEM
Since 2019, Kilter has worked closely with The Columbia Memorial Space Center to promote their annual City of STEM program, ushering in a period of explosive growth for the event.
City of STEM is LA’s largest free-to-attend STEM program. Their mission is to make STEM curriculum available to learners of all ages and to inspire young folks to consider a career in STEM.
City of STEM provides access to STEM events and participating museums every April. This annual month-long effort kicks off with a free launch event that welcomes Angelenos of all ages to experience STEM through a wealth of hands-on activities.
Kilter partnered with City of STEM to evolve the organization’s brand, build awareness, and grow attendance at the annual launch event. We were also tasked with identifying a strategy to encourage and empower partners to promote the event and market their participation to their respective audiences.
We began our efforts by creating a vibrant illustration-based visual language for City of STEM that we evolved and expanded upon each year. This creative approach was coupled with traditional media solutions as well as grassroots marketing.
We partnered with websites targeted towards parents, with longform content and advertising to explain the event and generate awareness. We also publicized the event on community calendars, and created a paid social media campaign to promote the event.
To leverage the vast network of partners that participate in the event, we created a social media toolkit that empowered museums, celebrity talent, and other partners to post and promote the event with a turn-key solution. This resulted in dozens of posts on well-populated platforms promoting and driving attendance for the event.
RESULTS
22x increase
in kick-off event attendance 2019–2023
810% increase
in Instagram reach 2022–23
43%
increase in YouTube channel subscriptions
2019
7×
increase in attendance
2020
15k
families engaged online
2021
28k
visitors attended
Contact
STUDIO ✏️
453 S Spring Street #933
Los Angeles, CA 90013
Phone: (626) 314-3399
BILLING 💵
471 W Grandview Ave
Sierra Madre, CA 91024
© Kilter 2022