The Chautauqua Watershed Conservancy protects the lakes and shoreline, while creating ways for the public to access the natural beauty. With a focus on land conservation and watershed education, the CWC wanted a new campaign to help differentiate them from other conservation groups in the area, while raising awareness and dollars to further their mission. Kilter partnered with the organization to create a fun, colorful campaign, starting with a detailed trail map of the area’s preserves. By highlighting these nature preserves and the activities available throughout the region, we made the impact of their work visible and accessible to a growing number of locals.