Capture — Kilter

BRAND IDENTITY

Capture

OVERVIEW

Kilter crafted a compelling and emotional brand platform for Capture, a new direct-to-consumer service for digitizing home movies and photos.

SERVICES

Branding
Copywriting
Product Naming
Media Planning
Web Design
Packaging Design
Motion Graphics

CONTEXT

For over two decades YesVideo has been on a mission to help customers preserve and share their favorite memories with hassle-free digital conversion of home movies, photos, and other legacy media. Through partnerships with major retailers including Walmart, Sam’s Club, CVS, and Costco, YesVideo has become the most trusted and experienced player in their field.

THE ASSIGNMENT

Kilter partnered with YesVideo to launch a new direct-to-consumer brand, Capture.

“Kilter has a genuine passion and skill for helping organizations connect with their audience. We were impressed! They helped us gain consensus on the best logo, graphics, messaging, and overall look.”

Michael Chang
CEO, YesVideo

OUR SOLUTION

We positioned Capture as more than just a technical service, focusing instead on the joyful experience of preserving & sharing treasured memories with loved ones. To drive this message home we crafted a tone of voice centered on the emotional impact of the product and an exuberant visual language that made literal the connections between yesterday and today.