For over two decades YesVideo has been on a mission to help customers preserve and share their favorite memories with hassle-free digital conversion of home movies, photos, and other legacy media. Through partnerships with major retailers including Walmart, Sam’s Club, CVS, and Costco, YesVideo has become the most trusted and experienced player in their field.
Kilter partnered with YesVideo to launch a new direct-to-consumer brand, Capture. We positioned Capture as more than just a technical service, focusing instead on the joyful experience of preserving & sharing treasured memories with loved ones. To drive this message home we crafted a tone of voice centered on the emotional impact of the product and an exuberant visual language that made literal the connections between yesterday and today.
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With a cheeky tone of voice focused more on taste than calorie counting and product photography that showed off the simple natural ingredients we created an eye-catching and ownable launch campaign.
Challenge: rebrand a 65 year old company with innovation while not compromising their homegrown identity.