California Institute of the Arts

The 2018 summer residencies at California Institute of the Arts (CalArts) provide a place for artists to experiment, collaborate and refine their work. It offers an escape from routine, 5 weeks of intense focus and field trips with mentors. We chose to highlight the student experience of living and working in this environment by building a message-driven admissions campaign that reflected the experimental nature of the Institute. “Reside in the face of provocation. Reside in radical immersion. Reside at CalArts this summer.” This CalArts summer residencies campaign won gold at the 2018 UCDA Awards.

Services

Art Direction
Copywriting
Graphic Design
Video Editing
Post Production
Social Media
Media Planning

Gold Award Winner

University and College Designers Association’s 2018 Design Competition

"I am so impressed! They took great care to fully understand the unique culture of our Institute and the programs we were marketing, and then created a great campaign we were all so proud of."

— HILARY DARLING

CRITICAL STUDIES FACULTY + DIRECTOR OF SUMMER SESSION, CALIFORNIA INSTITUTE OF THE ARTS

See more of our work!

CaltechLive

Drawing inspiration from a past CaltechLive performer who declared that “music is where math meets emotion,” we crafted a visual system and tone of voice that highlights the intersection of science and the arts.

Open Arts & Music Festival

We partnered with Glendale Arts to rebrand the 3rd annual Open Arts & Music Festival. The festival is a free all-ages event that connects members of the local community to the arts and one another.

Tagged Education