California Institute of the Arts
The 2018 summer residencies at California Institute of the Arts (CalArts) provide a place for artists to experiment, collaborate and refine their work. It offers an escape from routine, 5 weeks of intense focus and field trips with mentors. We chose to highlight the student experience of living and working in this environment by building a message-driven admissions campaign that reflected the experimental nature of the Institute. “Reside in the face of provocation. Reside in radical immersion. Reside at CalArts this summer.” This CalArts summer residencies campaign won gold at the 2018 UCDA Awards.
Gold Award Winner
University and College Designers Association’s 2018 Design Competition
See more of our work!
Drawing inspiration from a past CaltechLive performer who declared that “music is where math meets emotion,” we crafted a visual system and tone of voice that highlights the intersection of science and the arts.
Open Arts & Music Festival
We partnered with Glendale Arts to rebrand the 3rd annual Open Arts & Music Festival. The festival is a free all-ages event that connects members of the local community to the arts and one another.