California Institute of the Arts
We were thrilled to promote the inaugural Discover Studio Art and Discover Animation programs for California Institute of the Arts. This program is an intensive experience that allows young artists an opportunity to engage with new and innovative art while thinking critically about what makes it art and developing their individual artistic voice, and so we sought to create an interactive design that revealed different messages as it was erased. We created a series of lenticular postcards, along with videos and animated banners that are supporting the 2020 summer program.
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Drawing inspiration from a past CaltechLive performer who declared that “music is where math meets emotion,” we crafted a visual system and tone of voice that highlights the intersection of science and the arts.
Claremont Graduate University is home to a close academic community, competitive programs and a beautiful liberal arts campus. One of its central schools of thought is at The Peter F. Drucker and Masatoshi Ito Graduate School of Management. The timeless wisdom of Peter Drucker is embedded in much of the school’s curriculum and communication, and they wanted a fresh, modern message-driven campaign to supplement those classic principles. Kilter partnered with the school to bring new relevance to those ideals in today’s world, with an aim to boost awareness and engagement across social media and, ultimately, increase applications from a growing audience.