Discover CalArts

CalArts Discover Thumbnail designed by Kilter

CAMPAIGN

Discover CalArts

OVERVIEW

We were thrilled to promote the inaugural Discover Studio Art and Discover Animation programs for California Institute of the Arts (CalArts).

SERVICES

Copywriting
Graphic Design
Motion Graphics
Social Media
Media Planning

CalArts Concept Slider Animation designed by Kilter

CONTEXT

The Discover programs are intensive experiences that allow young artists an opportunity to engage with new and innovative work while thinking critically about what makes it art and developing their own individual artistic voices.

THE ASSIGNMENT

We partnered with CalArts to drive interest in the Discover programs among their target demographics and increase enrollment.

CalArts Discover Postcards designed by Kilter

CalArts Discover Banner Ad designed by Kilter

OUR SOLUTION

We created a vibrant visual language built around the idea of erasing surface layers to reveal variations on key messages, an allusion to the way the Discover programs help students to dive deep into their selected disciplines. We then activated the creative through a multi-touchpoint campaign which included videos, animated banners, and even a series of lenticular postcards.