What do you
want to learn?
Bendable
Launch Campaign
From the moment we first heard about Bendable we wanted to be part of it. Critical resources made free for all community members? Sign us up! As a lifelong learning platform committed to being accessible to all, Bendable was conceptualized by the Drucker Institute and brought to life at the local level. All they needed, was an audience. The first city to adopt Bendable, aptly South Bend, IN, brought the platform free to residents through a partnership with the local library. Well in advance of the launch, Kilter was brought in to help get the word out. Working closely with Drucker Institute and their partners on the ground, we developed a creative strategy that drove awareness through a carefully charted sequence of illustrated ads, animation and tv spots, and photographic promotions to reach all 102,000 South Bend residents. The campaign rolled out across TV spots and targeted digital and print ads, newspaper, local fliers and posters for our partners, and pivoted quickly into new mediums as the pandemic continued to throw us curveballs. Launching in South Bend in early June, Bendable saw hundreds of signups within the first few days, and interest continues to swell as more events and skill-based learning classes are added everyday.
Services
TV Commercial
Copywriting
Graphic Design
Video
Post Production
Social Media
Print/Digital Advertising
Direct Mail
Media Planning
Services
TV Commercial
Copywriting
Graphic Design
Video
Post Production
Social Media
Print/Digital Advertising
Direct Mail
Media Planning
See more of our work!
The Webb Schools
Webb is a rich and complex institution whose core appeal can’t be reduced to a simple tagline. To fully tell Webb’s story we needed to craft an identity system as innovative and multi-faceted as Webb itself.
Drucker Institute
The Drucker Institute has evolved and flexed to focus on key areas of strengthening society as a social enterprise. As their branding partners, our task is to put in place a visual and verbal representation of its brand that can grow along with it, reflecting and celebrating the Institute’s critical role in society.
