Avoca’Do — Kilter

CAMPAIGN

Avoca’Do

OVERVIEW

Kilter partnered with Avoca’Do, makers of delicious plant-based pudding, to craft a compelling campaign that would launch them into a new market.

SERVICES

Copywriting
Art Direction
Graphic Design
Motion Graphics

Avoca’Do Various Instagram Posts designed by Kilter

CONTEXT

Avoca’Do is delicious plant-based pudding made with fresh avocados and rich dark chocolate. Vegan, kosher and, free of cholesterol, dairy, and gluten Avoca’Do is an indulgent snack that you don’t have to feel bad about eating.

THE ASSIGNMENT

Avoca’Do turned to Kilter to help launch their product in a new regional market and grocery store chain via a targeted digital-first campaign.

Avoca’Do marketing campaign designed by Kilter

OUR SOLUTION

Rather than foregrounding Avoca’Do’s health benefits — which are obvious to most consumers — we focused on conveying just how delicious the unlikely pairing of chocolate and avocado are. With a cheeky tone of voice focused more on taste than calorie counting and product photography that showed off the simple natural ingredients we created an eye-catching and ownable launch campaign.

“The talented team at Kilter were invaluable and truly effective in helping launch our product in a new market, gain attention on social media, and double our sales in the targeted stores.”

Lexi Brenner
Co-founder/Owner, Avoca'Do