We crafted a compelling brand identity for Anchor Bookkeeping, a startup that pairs the convenience of a digital platform with the peace of mind that comes from working with your own dedicated CPA-backed professional. Through focus groups and competitive research we helped Anchor hone in on a specific audience —startups and entrepreneurs at a critical growth juncture — and develop a brand that spoke to their needs and concerns with a vibrant visual language that eschewed the usual tropes and clichés of the sector. We applied the brand identity to a website and marketing touchpoints that ranged from a social media campaign to podcast advertising.
As part of our strategy to build awareness of the Anchor brand, we advertised on podcasts such as the Marketplace Morning Report that appealed to our target demographic.
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With a cheeky tone of voice focused more on taste than calorie counting and product photography that showed off the simple natural ingredients we created an eye-catching and ownable launch campaign.
Challenge: rebrand a 65 year old company with innovation while not compromising their homegrown identity.