When Glendale Arts came to us to rebrand the city's food festival, we relished the opportunity. This was not your typical food festival, rather an all-you-can-eat buffet that spanned five city blocks. After thoughtful consideration, we renamed the event "Taste Walk," (formerly The Taste of Downtown Glendale) and created a new identity and message-driven campaign to build anticipation. The suite of communication materials touted the mouth-watering experience in cheeky headlines over varying delectable delights. We created a cohesive narrative for Taste Walk across a redesigned website, advertisements, emails, posters and a detailed printed map which streamlined information with a subway-style design approach to help hungry attendees navigate participating restaurants. The nonprofit event was a huge success, with a 50% increase in sponsorships and roughly 800 taste walkers in attendance, treating themselves to a 30 course meal.
“If you need a solution to your marketing challenge, look no further than Kilter. The result was a fresh, funny & vibrant campaign that enlivened the brand and repositioned Taste Walk Glendale. Their work was so impressive that we hired the team again to work on our Open Arts & Music Festival.”
CHIEF EXECUTIVE OFFICER, GLENDALE ARTS