We partnered with Glendale Arts to rebrand the 3rd annual Open Arts & Music Festival. The festival is a free all-ages event that connects members of the local community to the arts and one another. We designed a dynamic look & feel that visually depicts the way OAM brings together artists and audiences and paired it with a headline that distills the appeal of the event to three simple beats — “Art, Music, You.” We applied the resulting identity to a variety of marketing touchpoints —from a website, to digital & outdoor advertising, and print collateral. The end result was an exciting message-driven campaign that helped to drive a 42% increase in attendance from the prior year.
“Kilter approaches each project as a partnership, listening and taking direction, focusing on the campaign goals and directives and imagining and envisioning each element with a perfect balance of artistry and style.”
CHIEF EXECUTIVE OFFICER, GLENDALE ARTS