Glendale Tech Week

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BRAND IDENTITY

Glendale Tech Week

OVERVIEW

Kilter partnered with the City of Glendale to create a unified marketing brand to promote the city's third annual Glendale Tech Week event.

SERVICES

Strategy
Concepting
Art Direction
Copywriting
Illustration
Graphic Design
Media Planning

Glendale Tech Week photo treatment designed by Kilter

CONTEXT

Located in the heart of Upstart Valley, Glendale is SoCal’s fastest-growing hub for
innovation and technology. Glendale Tech Week is a weeklong celebration
highlighting the work happening in the City of Glendale and the region at large.

Glendale Tech Week website homepage designed by Kilter

Glendale Tech Week lightpost banner designed by Kilter

Glendale Tech Week sign in banner designed by Kilter

THE ASSIGNMENT

Kilter was tasked with creating an arresting campaign identity to promote TechWeek as well as spinning up a comprehesive marketing campaign and event website all on an accelerated time table.

Glendale Tech Week Jewel City digital banner designed by Kilter

Glendale Tech Week Drone digital banner designed by Kilter

Glendale Tech Week Blockchain digital banner designed by Kilter

Glendale Tech Week Beach digital banner designed by Kilter

Glendale Tech Week Break digital banner designed by Kilter

Glendale Tech Week Algorithm digital banner designed by Kilter

“The Kilter Team elevated the messaging and enhanced the look to reflect the edginess we needed for the Third Annual Glendale Tech Week, and went above and beyond to understand our needs. It has been a great partnership!”

Jennifer McClain Hiramoto
Principal Economic Development Officer, City of Glendale

Glendale Tech Week lanyard badges designed by Kilter

Glendale Tech Week notebook designed by Kilter

OUR SOLUTION

After meeting with committee members and speaking to residents and business owners, we sought to create a strong visual narrative to distinguish the event, and the city. Known more for its shopping than its tech, Glendale faced awareness and perception challenges that called for something bold and innovative.

Ultimately, we created a striking blue campaign designed to stand out, with pixelating elements and fun illustrations that played out across the campaign, website, and identity materials. Playful messaging calls out Glendale as the Jewel City 2.0, and reflects a comfort with and understanding of the tech space in Glendale, when innovation peaks in the silicon mountains. The outcome? Attendance AND sponsorships more than doubled from the previous year, a big win for the community!