The City of West Hollywood is home to landmark history, vibrant arts and proud people. There's a lot to do around town, but too often WeHoans were missing out on local news and action. Kilter created a campaign that plays with the idea of newsworthiness to promote WeHo and help residents connect to the city on social media. The illustrated campaign was designed to grab attention across print, outdoor and digital environments while having fun with what makes WeHo unique.
“We've had such a great response to this campaign — Kilter understood our audience and how to grab their attention in a fun and authentic way.”
DIRECTOR OF COMMUNICATIONS, CITY OF WEST HOLLYWOOD