California Institute of the Arts (CalArts) is a vibrant arts school known for its spirit of creative exploration and interdisciplinary collaboration. To reach the kind of students who would thrive in this unique environment, the Institute needed to authentically communicate the CalArts student experience to those who may never have set foot on campus. The solution — a multi-tiered campaign that employed a dynamic maximalist visual language to highlight the unexpected moments of discovery and connection that exemplify a CalArts education.
University and College Designers Association Awards | Silver Award and Award of Excellence
Council for Advancement and Support of Education | Circle of Excellence Award
“This package really puts students at the center... It's clear you have a good handle on your audience, and your comprehensive, consistent approach would appeal well to the students interested in the various specialities.”
— Council for Advancement and Support of Education (CASE)